February 20, commfree work on plans to hold the board in 2006. The main topics at the meeting as a "telecommunications companies how to create their own brand names" were discussed in depth.
First, characteristics of the communications industry
And other traditional industries, the telecommunications industry is booming last 12 years to develop a new industry, development time is short, but the effect is indeed significant. Communications industry with her unique, in order to navigate in this industry, we must fully understand the inherent characteristics of her.
1. Products with short life cycles
Communications companies within a short time, "Tides down" because the technology change quickly. The rapid development of alternative technologies to promote a product in a short time off. For example, data exchange technology, from X .25 to DDN, Frame Relay, ATM, IP / MPLS. In a short time emerging new alternative technologies, the original product before the normal market saturation as new products or new applications market space led to the emergence of rapidly reduced or even lost market space.
2. Coexistence of manufacturing and operations
Communications industry to achieve the ultimate profits are through the product manufacturers and operators have completed the manufacturing of products and services provide the ultimate ability to make profits 鏈夋椂 depends on the operators of firms for the products or services and promotion efforts Taidu;
3. Coexistence of plan and market
Communications industry, while competition in the market with strong macro-control of colors, enterprises should be competition in product and technology development, but also concerned about the government's macro control to prevent their being designated to the Outside.
4. Worldwide trend is clearly
China's telecommunications industry, product technology keep pace with global developments have been the next step, how to develop a mature experience can learn without the need to cross the river by feeling the stones of domestic enterprises, and foreign enterprises to explore the direction of development.
Second, the request for communication enterprises
These features give the industry the enterprise sector practitioners tremendous pressure to create in the industry influential brand, and keep going, which made high demands on enterprises, companies focus their product technology while have the following capabilities:
1. To master the dynamic to the ability of product technology
2. On the impact of standards and industry regulation and adaptability
3. Handling and coordination of the capacity of carrier relations
4. Rational ability to judge market
5. Ability to quickly adjust product direction
These capabilities are to ensure that enterprises can maintain growth in a dynamic prerequisite.
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